From product banners to department pages to home page redesigns, I bring both a strategic and creative eye to onsite content and copy.
SoFi Student Loan Refinancing Landing Pages
SoFi partnered with major universities during their football season to advertise their student loan refinancing program.
University of Florida
I tailored the copy to better resonate with each university's student alumni (the target audience for SoFi's student loan refinancing).
Inkling's Career Page
I spearheaded the messaging changes and copywriting for software company Inkling's new careers page, giving the page a more consistent tone of voice, bringing the company culture to the forefront, and better describing Inkling's various departments. This was part of Inkling's push to not only make the website a valuable marketing tool, but a strong recruitment tool in order to attract top talent.
Minted Product Banners
Various product banners for Minted's unique product assortment, from fine art to stationery.
Inkling's Inspiration Page
As part of a company-wide effort to get more current and prospective clients into Habitat, Inkling's flagship product, we launched a free trial for content creators who worked for companies with more than 500 employees. The hub for this free trial was the Inspiration page, where viewers could see how Inkling worked, its ease of use, its benefits, out-of-the-box templates, and key resources to building better content, all of which was designed to inspire and excite them to build better, more beautiful content of their own. I provided the copy for all webpages related to the free trial and the assets promoting the free trial, as well as the copy for most of the promoted content within the page.
The Minted Wedding Home Page
Visitors bucketed into Minted's wedding audience gets a separate home page that dives into what makes Minted different and how we can help bring their dream wedding to life, including carousel banners.